Onboarding
Full walkthrough of our playbook and access to our SOP for closing leads.
For HVAC Business Owners
Book your first lead in 14 days.
Meta ads, complete set-up done for you
for a one-time payment, no retainer
Tell me if this sounds like you.
You've worked with an agency before. Maybe you've tried a few. Most of them either:
- Bring you close to zero leads, or
- Bring you terrible leads
And you end up spending thousands on ads, plus a monthly retainer.
Most agencies fail to get you high‑quality leads at a cost that's profitable, because:
1. They run an outdated playbook.
Ads that talk about:
- How long you've been in business
- How you're locally owned
- How you have financing available
They might even bring an entire film crew to produce high-quality videos.
Here's the thing: homeowners don't care about any of it.
We've spent tens of thousands of our own money testing what gets homeowners to convert, and we turn every winning angle into a repeatable playbook that works like clockwork.
Client in Miami: 16 leads in July, $73 cost per lead
$82Our avg cost per lead$115-150Industry average2. Typical agencies get rewarded for being slow.
Since they have you on a 6-12 month contract, there isn't any urgency to deliver you results. And so they waste your time with:
- Countless calls and “strategy sessions”
- Reports and decks that you don't read
- Software that you never use
None of it solves for what really matters: getting your first lead, first estimate, and first booked job ASAP.
We solve for speed. We deploy our winning ad formats into your business: ads go live by day 7, and your first lead is in by day 14.
What's included in your purchase.
- Day 0
- Day 3-6
Automations go-live, testing, and rehearsal
Everything you need for when a lead comes in, all the way down to what to say when you get on the phone with them.
- Day 7
Ads go live
- Day 8-14
Your first lead comes in
- Day 14-21
Review and refinement
Optimize ads for better performance, after we have data coming in.
- Day 21+
Playbook handoff
Once the ads are performing, we give you all the tools to manage the ads (or continue working with us, your choice).
The questions on your mind right now (probably)
The catch is, we stripped out all the unnecessary garbage other agencies give you. Dashboards, software, guesswork. We strip all of that out - bring you leads, and all you have to do is pick up the phone and book the appointment.
They're low quality because they were run poorly. Most agencies rely on using heavy discounts to get leads. We run ads that make sure our leads:
- Are high intent
- Text verified (no fake numbers)
- Don't have terrible credit scores
- We work with one company for each niche in a single service area
- We refresh our ads constantly, and we'll show you how even after we handoff
Here's the honest truth: if you or any of your staff aren't able to pick up the phone on time, we're unable to help you. We can't change how you operate, and we prioritize clients who are willing to do the basics.
Everything will be done for you, or with you on a call. Onboarding and set-up takes less than 45 minutes, and there is no need for you to navigate anything on your own. We've done this process multiple times, and we make it as smooth as possible because we know our clients (you) hate dealing with this :)
Two options:
- Once the ads are set up, we have an entire step-by-step walkthrough that you can refer to on how to manage the ads
- You can work with us on a longer-term basis
Word-of-mouth alone
won't grow your business.
Book a strategy call and learn how our playbook works for your business. (Not a sales pitch.)